Supercharged by the M4 household of Chips
Built utilizing second-generation 3-nanometer technology, the M4 household is the most advanced lineup of chips for a individual computer. The M4 household features phenomenal single-threaded CPU performance with the world’s fastest CPU core, along with outstanding multithreaded CPU performance for the most demanding workloads. Combined with device learning accelerators in the CPU, an advanced GPU, and a faster and more efficient Neural Engine, Apple silicon is built from the ground up to deliver incredible performance for AI. Together with faster unified memory, each chip besides includes increased memory bandwidth, so large language models (LLMs) and another large projects run smoothly and on device. Additionally, the industry-leading performance per watt of the M4 household means that users get up to 24 hours of battery life, raising the bar of what users can do on a single charge.
New 14-inch MacBook Pro with M4
The 14-inch MacBook Pro with M4 is the perfect choice for entrepreneurs, students, creators, or anyone doing what they love. Featuring a more powerful 10-core CPU, with 4 performance cores and six efficiency cores, and a faster 10-core GPU with Apple’s most advanced graphics architecture, the fresh MacBook Pro starts with 16 GB of faster unified memory with support for up to 32 GB, along with 120 GB/s of memory bandwidth. With M4, MacBook Pro is up to 1.8x faster than the 13-inch MacBook Pro with M1 for tasks like editing gigapixel photos, and even more demanding workloads like rendering complex scenes in Blender are up to 3.4x faster.1 With a Neural Engine that’s over 3x more powerful than in M1, it’s large for features in Apple Intelligence and another AI workloads. The M4 model besides supports 2 high-resolution external displays in addition to the built-in display, and now features 3 Thunderbolt 4 ports so users can connect all their peripherals.
MacBook Pro with M4 delivers:
- Up to 7x faster image processing in Affinity photograph erstwhile compared to the 13‑inch MacBook Pro with Core i7, and up to 1.8x faster erstwhile compared to the 13-inch MacBook Pro with M1.
- Up to 10.9x faster 3D rendering in Blender erstwhile compared to the 13‑inch MacBook Pro with Core i7, and up to 3.4x faster erstwhile compared to the 13‑inch MacBook Pro with M1.
- Up to 9.8x faster scene edit detection in Adobe Premiere Pro erstwhile compared to the 13‑inch MacBook Pro with Core i7, and up to 1.7x faster erstwhile compared to the 13‑inch MacBook Pro with M1.
MacBook Pro with M4 Pro: A Pro Powerhouse
For researchers, developers, engineers, creative pros, or anyone that needs even faster performance for more demanding workflows, MacBook Pro with M4 Pro offers a tremendous performance boost. M4 Pro features a powerful 14-core CPU with 10 performance cores and 4 efficiency cores for a jump in multicore performance, along with up to a 20-core GPU that is twice as powerful as M4. With M4 Pro, the fresh MacBook Pro gets a massive 75 percent increase in memory bandwidth over the prior generation—double that of any AI PC chip. The fresh MacBook Pro with M4 Pro is up to 3x faster than models with M1 Pro, speeding up workflows like geo mapping, structural engineering, and data modeling.
MacBook Pro with M4 Pro offers:
- Up to 4x faster scene rendering performance with Maxon Redshift erstwhile compared to the 16-inch MacBook Pro with Core i9, and up to 3x faster erstwhile compared to the 16-inch MacBook Pro with M1 Pro.
- Up to 5x faster simulation of dynamical systems in MathWorks MATLAB erstwhile compared to the 16-inch MacBook Pro with Core i9, and up to 2.2x faster erstwhile compared to the 16-inch MacBook Pro with M1 Pro.
- Up to 23.8x faster basecalling for DNA sequencing in Oxford Nanopore MinKNOW erstwhile compared to the 16-inch MacBook Pro with Core i9, and up to 1.8x faster erstwhile compared to the 16-inch MacBook Pro with M1 Pro.
MacBook Pro with M4 Max: The eventual in Pro Performance
Designed for pros like data scientists, 3D artists, and composers who constantly push workflows to the limit, MacBook Pro with M4 Max empowers users to work on projects that were previously only imaginable on a desktop. M4 Max brings up to a 16-core CPU, up to a 40-core GPU, over half a terabyte per second of unified memory bandwidth, and a Neural Engine that is over 3x faster than M1 Max, allowing on-device AI models to run faster than ever. With M4 Max, MacBook Pro delivers up to 3.5x the performance of M1 Max, ripping through dense creative workloads like visual effects, 3D animation, and movie scoring.1 It besides supports up to 128 GB of unified memory, so developers can easy interact with LLMs that have nearly 200 billion parameters. And with the powerful Media Engine in M4 Max, which features 2 ProRes accelerators, MacBook Pro performance is amazing even erstwhile taking 4K120 FPS ProRes video captured with the fresh iPhone 16 Pro and editing it in Final Cut Pro.
MacBook Pro with M4 Max enables:
- Up to 7.8x faster scene rendering performance with Maxon Redshift erstwhile compared to the 16-inch MacBook Pro with Intel Core i9, and up to 3.5x faster erstwhile compared to the 16-inch MacBook Pro with M1 Max.
- Up to 4.6x faster build performance erstwhile compiling code in Xcode erstwhile compared to the 16‑inch MacBook Pro with Intel Core i9, and up to 2.2x faster erstwhile compared to the 16‑inch MacBook Pro with M1 Max.
- Up to 30.8x faster video processing performance in Topaz Video AI erstwhile compared to the 16‑inch MacBook Pro with Intel Core i9, and up to 1.6x faster erstwhile compared to the 16-inch MacBook Pro with M1 Max.
Industry-Leading Liquid XDR Display Gets Even Better
The fresh MacBook Pro introduces an all-new nano-texture display option that dramatically reduces glare and distractions from reflections. In bright lighting conditions, the fresh MacBook Pro can now show SDR content at up to 1000 nits and inactive displays HDR content at up to 1600 nits of highest brightness. All together, it’s a game-changing experience for users working outdoors.
New 12MP Center phase Camera
MacBook Pro includes a fresh 12MP Center phase camera that delivers enhanced video quality in challenging lighting conditions. Video calls are even more engaging with Center Stage, which automatically keeps users centered in the frame as they decision around. The fresh camera besides supports Desk View, which adds a full fresh dimension to video calls. And with studio-quality mics and a phenomenal six-speaker sound strategy with support for Spatial Audio, MacBook Pro delivers an incredibly immersive audio experience whether users are listening to music or watching a movie in Dolby Atmos.
Thunderbolt 5 Comes to the Mac
MacBook Pro with M4 Pro and M4 Max features Thunderbolt 5 ports that more than double transfer speeds up to 120 Gb/s, enabling faster external storage, expansion chassis, and powerful docking and hub solutions. For example, by connecting just a single cable, pros like music producers can now light up their full studio. All MacBook Pro models feature an HDMI port that supports up to 8K resolution, a SDXC card slot, a MagSafe 3 port for charging, and a headphone jack, along with support for Wi-Fi 6E and Bluetooth 5.3.
A fresh Era with Apple Intelligence on the Mac
Apple Intelligence ushers in a fresh era for the Mac, bringing individual intelligence to the individual computer. Combining powerful generative models with industry-first privacy protections, Apple Intelligence harnesses the power of Apple silicon and the Neural Engine to unlock fresh ways for users to work, communicate, and express themselves on Mac. It is available in U.S. English with macOS Sequoia 15.1. With systemwide Writing Tools, users can refine their words by rewriting, proofreading, and summarizing text nearly everywhere they write. With the recently redesigned Siri, users can decision fluidly between spoken and typed requests to accelerate tasks throughout their day, and Siri can answer thousands of questions about Mac and another Apple products. fresh Apple Intelligence features will be available in December, with additional capabilities rolling out in the coming months. Image Playground gives users a fresh way to make fun first images, and Genmoji allows them to make customized emoji in seconds. Siri will become even more capable, with the ability to take actions across the strategy and draw on a user’s individual context to deliver intelligence that is tailored to them. In December, ChatGPT will be integrated into Siri and Writing Tools, allowing users to access its expertise without needing to jump between tools.
Apple Intelligence does all this while protecting users’ privacy at all step. At its core is on-device processing, and for more complex tasks, Private Cloud Compute gives users access to Apple’s even larger, server-based models and offers groundbreaking protections for individual information. In addition, users can access ChatGPT for free without creating an account, and privacy protections are built in — their IP addresses are obscured and OpenAI won’t store requests. For those who choose to connect their account, OpenAI’s data-use policies apply.
An Unrivaled Experience with macOS Sequoia
macOS Sequoia completes the fresh MacBook Pro experience with a host of breathtaking features, including iPhone Mirroring, allowing users to wirelessly interact with their iPhone, its apps, and notifications straight from their Mac.4 Safari, the world’s fastest browser,5 now offers Highlights, which rapidly pulls up applicable information from a site; a smarter, redesigned Reader with a table of contents and high-level summary; and a fresh Video Viewer to watch videos without distractions. With Distraction Control, users can hide items on a webpage that they may find disruptive to their browsing. Gaming gets even more immersive with features like Personalized Spatial Audio and improvements to Game Mode, along with a breadth of breathtaking titles, including the upcoming Assassin’s Creed Shadows. Easier window tiling means users can stay organized with a windows layout that works best for them. The all-new Passwords app gives convenient access to passwords, passkeys, and another credentials, all stored in 1 place. And users can apply fresh beautiful built-in backgrounds for video calls, which include a variety of colour gradients and strategy wallpapers, or upload their own photos.
The Perfect Time to Upgrade or control to a Mac
Upgraders will get monumental improvements over Intel-based MacBook Pro models, including the amazing features of Apple Intelligence. erstwhile compared to an Intel-based MacBook Pro, the fresh MacBook Pro provides nearly 10x faster performance for AI-based workloads,1 and for graphics-intensive workloads, users get up to 20x faster performance. With battery life on the fresh MacBook Pro now up to 24 hours, upgraders will besides experience up to 14 additional hours. And with the Liquid Retina XDR display, a fresh 12MP Center phase camera, an immersive six-speaker sound system, the unrivaled experience of macOS Sequoia, and more, there’s never been a better time to upgrade or control to MacBook Pro.
MacBook Air: The World’s Most Popular Laptop Now Starts at 16 GB
MacBook Air is the world’s most popular laptop, and with Apple Intelligence, it’s even better. Now, models with M2 and M3 double the starting memory to 16 GB, while keeping the starting price at just $999—a terrific value for the world’s best-selling laptop.
Better for the Environment
The fresh MacBook Pro is built to last and incredibly durable, created from a customized alloy that uses 100 percent recycled aluminium in the enclosure. It besides uses 100 percent recycled uncommon earth elements in all magnets, and 100 percent recycled tin soldering, gold plating, and copper in multiple printed circuit boards. The packaging for the 14-inch MacBook Pro is now entirely fiber-based, joining the 16-inch MacBook Pro and bringing Apple closer to its goal to remove plastic from its packaging by 2025.
Today, Apple is carbon neutral for global corporate operations and, as part of its ambitious Apple 2030 goal, plans to be carbon neutral across its full carbon footprint by the end of this decade.
Pricing and Availability
Customers can pre-order the fresh MacBook Pro starting today, October 30, on apple.com/store and in the Apple store app in 28 countries and regions, including the U.S. It will begin arriving to customers, and will be in Apple store locations and Apple Authorized Resellers, beginning Friday, November 8.
The 14-inch MacBook Pro with M4 starts at $1,599 (U.S.) and $1,499 (U.S.) for education; the 14‑inch MacBook Pro with M4 Pro starts at $1,999 (U.S.) and $1,849 (U.S.) for education; and the 16‑inch MacBook Pro starts at $2,499 (U.S.) and $2,299 (U.S.) for education. All models are available in space black and silver.
Additional method specifications, including the nano-texture display and configure-to-order options, are available at apple.com/mac.
MacBook Air with M2 and M3 comes standard with 16 GB of unified memory, and is available in midnight, starlight, silver, and space gray, starting at $999 (U.S.) and $899 (U.S.) for education.
New accessories with USB-C—including Magic Keyboard ($99 U.S.), Magic Keyboard with contact ID ($149 U.S.), Magic Keyboard with contact ID and Numeric Keypad ($179 U.S.), Magic Trackpad ($129 U.S.), Magic Mouse ($79 U.S.), and Thunderbolt 5 Pro Cable ($69)—are available at apple.com/store.
Apple Intelligence is available now as a free software update for Mac with M1 and later, and can be accessed in most regions around the planet erstwhile the device and Siri language are set to U.S. English. The first set of features is in beta and available with macOS Sequoia 15.1, with more features rolling out in the months to come.
Apple Intelligence is rapidly adding support for more languages. In December, Apple Intelligence will add support for localized English in Australia, Canada, Ireland, fresh Zealand, South Africa, and the U.K., and in April, a software update will deliver expanded language support, with more coming throughout the year. Chinese, English (India), English (Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese, and another languages will be supported.
With Apple Trade In, customers can trade in their current computer and get credit toward a fresh Mac. Customers can visit apple.com/shop/trade-in to see what their device is worth.
AppleCare+ for Mac provides unparalleled service and support. This includes unlimited incidents of accidental damage, battery service coverage, and 24/7 support from the people who know Mac best.
Every client who buys straight from Apple Retail gets access to individual Setup. In these guided online sessions, a Specialist can walk them through setup, or focus on features that aid them make the most of their fresh device. Customers can besides learn more about getting started with their fresh device with a present at Apple session at their nearest Apple Store.
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